Marketing Consent and Privacy Policy for an Online Service

C&K Law Offices advised a business operating an online service by reviewing its consent framework for sending advertising information and using personal information for marketing purposes, and by revising the related terms and the wording of its Privacy Policy.

The business sought to provide marketing information to users through various channels, including app push notifications and email. The key matters under review were the method of obtaining consent for sending advertising information, the scope of personal information use, and the effect of consent obtained through the Terms of Service.

Based on the relevant laws, C&K Law Offices reviewed the requirements for consent to receive advertising information and for consent to the use of personal information for marketing. It distinguished between matters that are difficult to satisfy through the Terms of Service alone and matters that require a separate consent process. C&K Law Offices also revised both the wording and the structure of the Privacy Policy and consent language so that they comply with the relevant laws.

C&K Law Offices provides practical legal advice on the marketing and personal information practices of online services, designing consent structures that comply with applicable regulations and revising terms and privacy policies.