Client A, an overseas company that issued a cryptocurrency, sought to collaborate with Korean influencers for marketing. To ensure compliance with Korean regulations on virtual assets and advertising, A consulted Cha & Kwon Law Offices to clarify the scope and methods of its marketing strategy.  

Given the regulatory landscape, certain crypto advertisements may violate the Virtual Asset User Protection Act (VAUPA) depending on their execution. Additionally, YouTube advertisements must comply with relevant advertising laws.  

Leveraging its expertise in virtual asset regulations, Cha & Kwon Law Offices conducted a thorough review of A’s marketing content and methods, providing comprehensive legal guidance to ensure compliance.

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